Green Acres Seed Company Assignment Example | Topics and Well Written Essays - 500 words

light-green Acres Seed Company - Assignment ExampleBeing advanced in technology, Green Acres Seed Company has to provide aw atomic number 18ness to the farmers so that their semens can be known by many. Through marketing of Green Acres seed using the modern technology of marketing, the go with retargets those who visit the website thus keeping the products top of their mind. The company uses test messaging to convince the farmers about the seed company explaining the different varieties of seeds available with their prices. Green Acres Company like other companies has market sectionation for instance the company adopted performance segment which shows the characteristics of the farmers who are concerned with how corn seeds yields in the farm. Potential performance segment consist of farmers who have favorable attitudes towards the company and they do rely on the information give by the company. Dual purpose segment are those farmers who grow both grain and silage and they use b oth varieties and the last segment is price segment which consists of those farmers who purchase low priced varieties for silage and grain corn. Green Acres do target the four segments in the market so that competition can be reduced. Green Acres Seed Company has different prices. For example, seed corn price ranges at $90 per unit from $75 per unit to $125 per unit. The prices keeps on changing from better performing varieties to poorer performing or discounted varieties. One of the recommendations that I would like the company to take into considerations is to make sure that advertising of the company is through appropriately due to competition. For example the Pioneer company which made a sales of $80 million per year (Thomas, 1997). Other competitive companies are Novartis and Dekahlb which had much than 13 percent compared with Green Acres which had 11 percent. Due to the sales of Green Acres Company being low year after year, I recommended that the company spends much on adverting to make sure that the company expands its share of the market for silage corn seed. If Green Acres will advertise corn seed, then it will benefit from market share that will be high. Another recommendation that I would like to be considered is to make sure that more outlets are available in different regions especially in the developing countries.